Project Info
Abstract
The conversion of a physical/print brand to a digital is a common occurrence. The importance of establishing a consistent digital foot print can not be understated. For this digital conversion an assessment of the brand was done to under the brand itself and what initial additions or changes need to be made. To create the brand book prototypes of digital assets needed to be created, including; secondary logo, website, newsletter, app, and email. In addition the examples of imagery, graphics, icons, logos, and color palette. The point of this brand book is to provide a guideline to any designer to future this company. This will be there rule book of do's and don'ts
Target
Community: Design
Sex: Mixed Other selectors: Turf Tech Designer
Color Palette
The color pallet of this project was mostly adapted from the previous brand. However the were some adjustments made to make the color palette more web/digital friendly.
OverGrown
#007540
Spring Rain
#005575
Matte Orange
#EA8324
Black
#000000
Project Info
Abstract
The conversion of a physical/print brand to a digital is a common occurrence. The importance of establishing a consistent digital foot print can not be understated. For this digital conversion an assessment of the brand was done to under the brand itself and what initial additions or changes need to be made. To create the brand book prototypes of digital assets needed to be created, including; secondary logo, website, newsletter, app, and email. In addition the examples of imagery, graphics, icons, logos, and color palette. The point of this brand book is to provide a guideline to any designer to future this company. This will be there rule book of do's and don'ts
Target
Community: Design
Sex: Mixed Other selectors: Turf Tech Designer
Color Palette
The color pallet of this project was mostly adapted from the previous brand. However the were some adjustments made to make the color palette more web/digital friendly.
OverGrown
#007540
Spring Rain
#005575
Matte Orange
#EA8324
Black
#000000
Project Info
Abstract
The conversion of a physical/print brand to a digital is a common occurrence. The importance of establishing a consistent digital foot print can not be understated. For this digital conversion an assessment of the brand was done to under the brand itself and what initial additions or changes need to be made. To create the brand book prototypes of digital assets needed to be created, including; secondary logo, website, newsletter, app, and email. In addition the examples of imagery, graphics, icons, logos, and color palette. The point of this brand book is to provide a guideline to any designer to future this company. This will be there rule book of do's and don'ts
Target
Community: Design
Sex: Mixed Other selectors: Turf Tech Designer
Color Palette
The color pallet of this project was mostly adapted from the previous brand. However the were some adjustments made to make the color palette more web/digital friendly.
OverGrown
#007540
Spring Rain
#005575
Matte Orange
#EA8324
Black
#000000
Finals
Physical to Digital Brand Guides
Physical to Digital Brand Guides
View Project Info
View Project Info
View Project Info
Project Info
Abstract
The conversion of a physical/print brand to a digital is a common occurrence. The importance of establishing a consistent digital foot print can not be understated. For this digital conversion an assessment of the brand was done to under the brand itself and what initial additions or changes need to be made. To create the brand book prototypes of digital assets needed to be created, including; secondary logo, website, newsletter, app, and email. In addition the examples of imagery, graphics, icons, logos, and color palette. The point of this brand book is to provide a guideline to any designer to future this company. This will be there rule book of do's and don'ts
Target
Community: Design
Sex: Mixed Other selectors: Turf Tech Designer
Color Palette
The color pallet of this project was mostly adapted from the previous brand. However the were some adjustments made to make the color palette more web/digital friendly.
OverGrown
#007540
Spring Rain
#005575
Matte Orange
#EA8324
Black
#000000
Process Pictures
The process on this expansive project was not linear. Simultaneously working on different piece of the final project. This Project had a lot of pieces to it and thus far to many process pictures to show. Here are a few that I think represent some of the more important parts of the process.
