Project Info
Abstract
This project involved the development of a promotional campaign for an exhibition celebrating the work of Richard Meier, at DAI. The goal was to spark public interest and drive attendance to the exhibition through a cohesive and visually compelling campaign. The campaign consisted of three key deliverables:
Instagram Post – A visually striking social media asset featuring an illustration of on of Meier’s signature geometric structures, accompanied by a caption highlighting the exhibition’s key dates.
Landing Page – A dedicated web page designed to inform and convert visitors. It included featured works, visitor information, and a clear call-to-action for ticket reservations.
Promotional Poster – A print-ready poster designed for display in and around the Dayton area. The poster featured minimalist design elements inspired by Meier exhibition details.
Target
Age: 20-30 Community: Architect and Art
Sex: Mixed Other selectors: Creative
Color Palette
The color pallet intended to honor Meier's work consist of two colors. The tan color is the secondary and/or accent color. In contrast to Meier's originals the buildings are highlighted by color to emphasize its importance in a digital presences.
Violet
#2A388B
Tan
#AA9767
Project Info
Abstract
This project involved the development of a promotional campaign for an exhibition celebrating the work of Richard Meier, at DAI. The goal was to spark public interest and drive attendance to the exhibition through a cohesive and visually compelling campaign. The campaign consisted of three key deliverables:
Instagram Post – A visually striking social media asset featuring an illustration of on of Meier’s signature geometric structures, accompanied by a caption highlighting the exhibition’s key dates.
Landing Page – A dedicated web page designed to inform and convert visitors. It included featured works, visitor information, and a clear call-to-action for ticket reservations.
Promotional Poster – A print-ready poster designed for display in and around the Dayton area. The poster featured minimalist design elements inspired by Meier exhibition details.
Target
Age: 20-30 Community: Architect and Art
Sex: Mixed Other selectors: Creative
Color Palette
The color pallet intended to honor Meier's work consist of two colors. The tan color is the secondary and/or accent color. In contrast to Meier's originals the buildings are highlighted by color to emphasize its importance in a digital presences.
Violet
#2A388B
Tan
#AA9767
Project Info
Abstract
This project involved the development of a promotional campaign for an exhibition celebrating the work of Richard Meier, at DAI. The goal was to spark public interest and drive attendance to the exhibition through a cohesive and visually compelling campaign. The campaign consisted of three key deliverables:
Instagram Post – A visually striking social media asset featuring an illustration of on of Meier’s signature geometric structures, accompanied by a caption highlighting the exhibition’s key dates.
Landing Page – A dedicated web page designed to inform and convert visitors. It included featured works, visitor information, and a clear call-to-action for ticket reservations.
Promotional Poster – A print-ready poster designed for display in and around the Dayton area. The poster featured minimalist design elements inspired by Meier exhibition details.
Target
Age: 20-30 Community: Architect and Art
Sex: Mixed Other selectors: Creative
Color Palette
The color pallet intended to honor Meier's work consist of two colors. The tan color is the secondary and/or accent color. In contrast to Meier's originals the buildings are highlighted by color to emphasize its importance in a digital presences.
Violet
#2A388B
Tan
#AA9767
Finals
Ux Based Design
Ux Based Design
View Project Info
View Project Info
View Project Info
Project Info
Abstract
This project involved the development of a promotional campaign for an exhibition celebrating the work of Richard Meier, at DAI. The goal was to spark public interest and drive attendance to the exhibition through a cohesive and visually compelling campaign. The campaign consisted of three key deliverables:
Instagram Post – A visually striking social media asset featuring an illustration of on of Meier’s signature geometric structures, accompanied by a caption highlighting the exhibition’s key dates.
Landing Page – A dedicated web page designed to inform and convert visitors. It included featured works, visitor information, and a clear call-to-action for ticket reservations.
Promotional Poster – A print-ready poster designed for display in and around the Dayton area. The poster featured minimalist design elements inspired by Meier exhibition details.
Target
Age: 20-30 Community: Architect and Art
Sex: Mixed Other selectors: Creative
Color Palette
The color pallet intended to honor Meier's work consist of two colors. The tan color is the secondary and/or accent color. In contrast to Meier's originals the buildings are highlighted by color to emphasize its importance in a digital presences.
Violet
#2A388B
Tan
#AA9767
Final Images
The process for this project started with the illustrations of the building. Created in illustrator using the pen tool, the illustrations with close detail can replicate the buildings with a clean digital look that lends well to the design. Then the campaign pieces were idealized and created. Starting with the poster to get a general idea of the overall completed look. The to the Instagram post and finally the interactive landing page.
